Las medidas Covid-19 para la reapertura de restaurantes de servicio completo: el impacto en la intención de recomendación de boca en boca

In late December 2019, authorities in China spotted a large number of pneumonia cases of unknown cause, linked to a seafood market in Wuhan, Hubei Province, China (Zhu et al., 2020). These cases were the consequence of a novel virus, later named Covid-19, which spread all around the world, and was f...

Descripción completa

Detalles Bibliográficos
Autores principales: Reich López, Christian, Teran Cazares, María Mayela, López Pérez, Jesus Fabián
Formato: Artículo
Lenguaje:español
Publicado: Facultad de Contaduría Pública y Administración 2021
Materias:
Acceso en línea:https://revistainnovaciones.uanl.mx/index.php/revin/article/view/347
Descripción
Sumario:In late December 2019, authorities in China spotted a large number of pneumonia cases of unknown cause, linked to a seafood market in Wuhan, Hubei Province, China (Zhu et al., 2020). These cases were the consequence of a novel virus, later named Covid-19, which spread all around the world, and was finally declared as a pandemic by the World Health Organization onJanuary 30, 2020. This changed the way the world works in several industries, including hospitality.
Descripción Física:Innovaciones de Negocios; Vol. 18 No. 35 (2021): Enero-Junio 2021; 75-94
Innovaciones de Negocios; Vol. 18 Núm. 35 (2021): Enero-Junio 2021; 75-94
3061-743X
2007-1191