The professionalism of influencers: Their image from the perspective of public relations agencies
Influencers are increasingly relevant in the communication of organizations. Their growing participation in promotion campaigns has boosted their image, while their visibility among the general public has grown. But, given that they are new actors who bring different elements and work methods to the...
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| Formato: | Artículo |
| Lenguaje: | spa |
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Departamento de Psicología y Comunicación de Texas A&M International University | Facultad de Ciencias de la Comunicación de la Universidad Autónoma de Nuevo León
2022
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| Acceso en línea: | https://gmjmexico.uanl.mx/index.php/GMJ_EI/article/view/489 |