Trajectories of Popular Advertising: Semiotics of Advertising Graphics in Visually Contaminated Spaces in the Center of Lima, Peru
The main objective of this work is to analyze the role of the plastic components of popular advertising in commercial interactions in visual pollution spaces in the center of Lima, Peru. Therefore, through qualitative techniques, a semiotic analysis is developed on graphic material collected in the...
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| Formato: | Artículo |
| Lenguaje: | spa |
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Escuela de Humanidades y Educación del Tecnológico de Monterrey, Campus Monterrey | Departamento de Psicología y Comunicación de Texas A&M International University | Facultad de Ciencias de la Comunicación de la Universidad Autónoma de Nuevo León
2021
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| Acceso en línea: | https://gmjmexico.uanl.mx/index.php/GMJ_EI/article/view/407 |