La publicidad como herramienta de las distintas modalidades de comunicación persuasiva
Every time we refer to publicity, we almost automatically associate it to terms such as sale, commerce or marketing. Although it’s true that most of advertising to which we expose through different media pursue the promotion of products and services, their consumption or hiring, it is also true that...
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| Formato: | Artículo |
| Lenguaje: | spa |
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Departamento de Psicología y Comunicación de Texas A&M International University | Facultad de Ciencias de la Comunicación de la Universidad Autónoma de Nuevo León
2004
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| Acceso en línea: | https://gmjmexico.uanl.mx/index.php/GMJ_EI/article/view/145 |