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Smart device interactivity’s impact on value co-creation in the sport industry

Resumen: El propósito de este estudio es investigar el impacto que tienen los dispositivos inteligentes en la interactividad del cliente y la co-creación de productos valiosos en la industria deportiva a través de la implementación del capital social y la eficacia colectiva. Una muestra de 262 estud...

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Bibliographic Details
Main Authors:	Kim, Dae Eun, Benavides Espinoza, Claudia
Format:	Article
Language:	English
Published:	UANL Facultad de Organización Deportiva 2015
Online Access:	http://eprints.uanl.mx/8973/1/Documento5.pdf

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