News website users in Mexico: factors influencing their loyalty
Recent technological advances have significantly impacted news media in the way they provide news to the public, evolving into a digital environment. Therefore, digital media today focuses on generating readers’ loyalty to their news websites. In this sense, a multiple linear regression analysis was...
| Autores principales: | , , |
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| Formato: | Artículo |
| Lenguaje: | English |
| Publicado: |
2023
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| Materias: | |
| Acceso en línea: | http://eprints.uanl.mx/27362/1/261.pdf |