Covid-19 re-opening measures in the full-service restaurant industry: the impact in the word-of-mouth intention
One of the most affected industries due to COVID-19 has been full-service restaurants since several governments worldwide decided to close them temporarily as a measure to stop spreading the virus. As the re-opening happens, the priority on the factors for these restaurants’ customers to recommend o...
| Autores principales: | , , |
|---|---|
| Formato: | Artículo |
| Lenguaje: | inglés |
| Publicado: |
UANL Facultad de Contaduría Pública y Administración
2021
|
| Materias: | |
| Acceso en línea: | http://eprints.uanl.mx/24355/1/24355.pdf |
| _version_ | 1824417208939315200 |
|---|---|
| author | Reich López, Christian Terán Cázares, María Mayela López Pérez, Jesús Fabián |
| author_facet | Reich López, Christian Terán Cázares, María Mayela López Pérez, Jesús Fabián |
| author_sort | Reich López, Christian |
| collection | Repositorio Institucional |
| description | One of the most affected industries due to COVID-19 has been full-service restaurants since several governments worldwide decided to close them temporarily as a measure to stop spreading the virus. As the re-opening happens, the priority on the factors for these restaurants’ customers to recommend others or Word-of-Mouth (WOM) seems to have changed, especially if analyzed according to demographics groups. This article shows empirical evidence of what factors in full-service restaurants influence a client’s word-of-mouth intentions before and during COVID-19, aiming the relevance of trust (TST) to be superior to other factors, such as the quality of the food (QF) itself. |
| format | Article |
| id | eprints-24355 |
| institution | UANL |
| language | English |
| publishDate | 2021 |
| publisher | UANL Facultad de Contaduría Pública y Administración |
| record_format | eprints |
| spelling | eprints-243552022-12-05T21:22:08Z http://eprints.uanl.mx/24355/ Covid-19 re-opening measures in the full-service restaurant industry: the impact in the word-of-mouth intention Reich López, Christian Terán Cázares, María Mayela López Pérez, Jesús Fabián HD Industrias, Economía Laboral y Agraria One of the most affected industries due to COVID-19 has been full-service restaurants since several governments worldwide decided to close them temporarily as a measure to stop spreading the virus. As the re-opening happens, the priority on the factors for these restaurants’ customers to recommend others or Word-of-Mouth (WOM) seems to have changed, especially if analyzed according to demographics groups. This article shows empirical evidence of what factors in full-service restaurants influence a client’s word-of-mouth intentions before and during COVID-19, aiming the relevance of trust (TST) to be superior to other factors, such as the quality of the food (QF) itself. UANL Facultad de Contaduría Pública y Administración 2021 Article PeerReviewed text en cc_by_nc_nd http://eprints.uanl.mx/24355/1/24355.pdf http://eprints.uanl.mx/24355/1.haspreviewThumbnailVersion/24355.pdf Reich López, Christian y Terán Cázares, María Mayela y López Pérez, Jesús Fabián (2021) Covid-19 re-opening measures in the full-service restaurant industry: the impact in the word-of-mouth intention. Innovaciones de negocios, 18 (35). pp. 75-94. ISSN 2007-1191 https://doi.org/10.29105/rinn18.35-e5 |
| spellingShingle | HD Industrias, Economía Laboral y Agraria Reich López, Christian Terán Cázares, María Mayela López Pérez, Jesús Fabián Covid-19 re-opening measures in the full-service restaurant industry: the impact in the word-of-mouth intention |
| thumbnail | https://rediab.uanl.mx/themes/sandal5/images/online.png |
| title | Covid-19 re-opening measures in the full-service restaurant industry: the impact in the word-of-mouth intention |
| title_full | Covid-19 re-opening measures in the full-service restaurant industry: the impact in the word-of-mouth intention |
| title_fullStr | Covid-19 re-opening measures in the full-service restaurant industry: the impact in the word-of-mouth intention |
| title_full_unstemmed | Covid-19 re-opening measures in the full-service restaurant industry: the impact in the word-of-mouth intention |
| title_short | Covid-19 re-opening measures in the full-service restaurant industry: the impact in the word-of-mouth intention |
| title_sort | covid 19 re opening measures in the full service restaurant industry the impact in the word of mouth intention |
| topic | HD Industrias, Economía Laboral y Agraria |
| url | http://eprints.uanl.mx/24355/1/24355.pdf |
| work_keys_str_mv | AT reichlopezchristian covid19reopeningmeasuresinthefullservicerestaurantindustrytheimpactinthewordofmouthintention AT terancazaresmariamayela covid19reopeningmeasuresinthefullservicerestaurantindustrytheimpactinthewordofmouthintention AT lopezperezjesusfabian covid19reopeningmeasuresinthefullservicerestaurantindustrytheimpactinthewordofmouthintention |