Content analysis of targeted food and beverage advertisements in a Chinese-American neighbourhood

Abstract Objectives: The current descriptive study aimed to: (i) quantify the number and type of advertisements (ads) located in a Chinese-American neighbourhood in a large, urban city; and (ii) catalogue the targeted marketing themes used in the food/beverage ads. Design: Ten pairs of trained resea...

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Bibliographic Details

Main Authors:	Bragg, Marie A., Pageot, Yrvane K., Hernández Villarreal, María Olivia, Kaplan, Sue A., Kwon, Simona C.
Format:	Article
Language:	English
Published:	behalf of the Nutrition Society by CAB International 2017
Subjects:	RA Aspectos Públicos de la Medicina
Online Access:	http://eprints.uanl.mx/17572/1/356.pdf