Content analysis of targeted food and beverage advertisements in a Chinese-American neighbourhood
Abstract Objectives: The current descriptive study aimed to: (i) quantify the number and type of advertisements (ads) located in a Chinese-American neighbourhood in a large, urban city; and (ii) catalogue the targeted marketing themes used in the food/beverage ads. Design: Ten pairs of trained resea...
| Autores principales: | , , , , |
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| Formato: | Artículo |
| Lenguaje: | English |
| Publicado: |
behalf of the Nutrition Society by CAB International
2017
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| Materias: | |
| Acceso en línea: | http://eprints.uanl.mx/17572/1/356.pdf |