Content analysis of targeted food and beverage advertisements in a Chinese-American neighbourhood
Abstract Objectives: The current descriptive study aimed to: (i) quantify the number and type of advertisements (ads) located in a Chinese-American neighbourhood in a large, urban city; and (ii) catalogue the targeted marketing themes used in the food/beverage ads. Design: Ten pairs of trained resea...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
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behalf of the Nutrition Society by CAB International
2017
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| Online Access: | http://eprints.uanl.mx/17572/1/356.pdf |
| _version_ | 1824414939410857984 |
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| author | Bragg, Marie A. Pageot, Yrvane K. Hernández Villarreal, María Olivia Kaplan, Sue A. Kwon, Simona C. |
| author_facet | Bragg, Marie A. Pageot, Yrvane K. Hernández Villarreal, María Olivia Kaplan, Sue A. Kwon, Simona C. |
| author_sort | Bragg, Marie A. |
| collection | Repositorio Institucional |
| description | Abstract Objectives: The current descriptive study aimed to: (i) quantify the number and type of advertisements (ads) located in a Chinese-American neighbourhood in a large, urban city; and (ii) catalogue the targeted marketing themes used in the food/beverage ads. Design: Ten pairs of trained research assistants photographed all outdoor ads in a 0·6 mile2 (1·6km2) area where more than 60·0% of residents identify as Chinese American. We used content analysis to assess the marketing themes of ads, including references to: Asian cultures; health; various languages; children; food or beverage type (e.g. sugar-sweetened soda). Setting: Lower East Side, a neighbourhood located in the borough of Manhattan in New York City, USA. Subjects: Ads (n 1366) in the designated neighbourhood. Results: Food/beverage ads were the largest ad category (29·7%,n 407), followed by services (e.g. mobile phone services; 21·0%, n 288). Sixty-seven per cent (66·9%) of beverages featured were sugar-sweetened, and 50·8% of food ads promoted fast food. Fifty-five per cent (54·9%) of food/beverage ads targeted Asian Americans through language, ethnicity of person(s) in the ad or inclusion of culturally relevant images. Fifty per cent (50·2%) of ads were associated with local/small brands. Conclusions: Food/beverage marketing practices are known to promote unhealthy food and beverage products. Research shows that increased exposure leads to excessive short-term consumption among consumers and influences children’s food preferences and purchase requests. Given the frequency of racially targeted ads for unhealthy products in the current study and increasing rates of obesity-related diseases among Asian Americans, research and policies should address the implications of food and beverage ads on health |
| format | Article |
| id | eprints-17572 |
| institution | UANL |
| language | English |
| publishDate | 2017 |
| publisher | behalf of the Nutrition Society by CAB International |
| record_format | eprints |
| spelling | eprints-175722024-03-05T19:34:28Z http://eprints.uanl.mx/17572/ Content analysis of targeted food and beverage advertisements in a Chinese-American neighbourhood Bragg, Marie A. Pageot, Yrvane K. Hernández Villarreal, María Olivia Kaplan, Sue A. Kwon, Simona C. RA Aspectos Públicos de la Medicina Abstract Objectives: The current descriptive study aimed to: (i) quantify the number and type of advertisements (ads) located in a Chinese-American neighbourhood in a large, urban city; and (ii) catalogue the targeted marketing themes used in the food/beverage ads. Design: Ten pairs of trained research assistants photographed all outdoor ads in a 0·6 mile2 (1·6km2) area where more than 60·0% of residents identify as Chinese American. We used content analysis to assess the marketing themes of ads, including references to: Asian cultures; health; various languages; children; food or beverage type (e.g. sugar-sweetened soda). Setting: Lower East Side, a neighbourhood located in the borough of Manhattan in New York City, USA. Subjects: Ads (n 1366) in the designated neighbourhood. Results: Food/beverage ads were the largest ad category (29·7%,n 407), followed by services (e.g. mobile phone services; 21·0%, n 288). Sixty-seven per cent (66·9%) of beverages featured were sugar-sweetened, and 50·8% of food ads promoted fast food. Fifty-five per cent (54·9%) of food/beverage ads targeted Asian Americans through language, ethnicity of person(s) in the ad or inclusion of culturally relevant images. Fifty per cent (50·2%) of ads were associated with local/small brands. Conclusions: Food/beverage marketing practices are known to promote unhealthy food and beverage products. Research shows that increased exposure leads to excessive short-term consumption among consumers and influences children’s food preferences and purchase requests. Given the frequency of racially targeted ads for unhealthy products in the current study and increasing rates of obesity-related diseases among Asian Americans, research and policies should address the implications of food and beverage ads on health behalf of the Nutrition Society by CAB International 2017-06-07 Article PeerReviewed text en cc_by_nc_nd http://eprints.uanl.mx/17572/1/356.pdf http://eprints.uanl.mx/17572/1.haspreviewThumbnailVersion/356.pdf Bragg, Marie A. y Pageot, Yrvane K. y Hernández Villarreal, María Olivia y Kaplan, Sue A. y Kwon, Simona C. (2017) Content analysis of targeted food and beverage advertisements in a Chinese-American neighbourhood. Public Health Nutrition, 20 (12). pp. 2208-2214. ISSN 1368-9800 http://doi.org/10.1017/S1368980017001070 doi:10.1017/S1368980017001070 |
| spellingShingle | RA Aspectos Públicos de la Medicina Bragg, Marie A. Pageot, Yrvane K. Hernández Villarreal, María Olivia Kaplan, Sue A. Kwon, Simona C. Content analysis of targeted food and beverage advertisements in a Chinese-American neighbourhood |
| thumbnail | https://rediab.uanl.mx/themes/sandal5/images/online.png |
| title | Content analysis of targeted food and beverage advertisements in a Chinese-American neighbourhood |
| title_full | Content analysis of targeted food and beverage advertisements in a Chinese-American neighbourhood |
| title_fullStr | Content analysis of targeted food and beverage advertisements in a Chinese-American neighbourhood |
| title_full_unstemmed | Content analysis of targeted food and beverage advertisements in a Chinese-American neighbourhood |
| title_short | Content analysis of targeted food and beverage advertisements in a Chinese-American neighbourhood |
| title_sort | content analysis of targeted food and beverage advertisements in a chinese american neighbourhood |
| topic | RA Aspectos Públicos de la Medicina |
| url | http://eprints.uanl.mx/17572/1/356.pdf |
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