Framing of Electoral Processes: The Stages of the Campaign as a Moderator of the Presence of Political Frames in the News
Abstract Mass media plays a crucial role during the election campaigns, because, by promoting a particular framing to present issues and candidates involved in the campaigns citizens are granted access to the political debate. To analyze the political framing carried out by the media during the 2015...
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| Format: | Article |
| Language: | English |
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Universidad de la Sabana
2018
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| Online Access: | http://eprints.uanl.mx/16102/1/74.pdf |
| _version_ | 1824414498875768832 |
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| author | Muñiz, Carlos Saldierna, Alma Rosa Marañón Lazcano, Felipe de Jesús |
| author_facet | Muñiz, Carlos Saldierna, Alma Rosa Marañón Lazcano, Felipe de Jesús |
| author_sort | Muñiz, Carlos |
| collection | Repositorio Institucional |
| description | Abstract Mass media plays a crucial role during the election campaigns, because, by promoting a particular framing to present issues and candidates involved in the campaigns citizens are granted access to the political debate. To analyze the political framing carried out by the media during the 2015 gubernatorial election campaign of Nuevo León, Mexico, a content analysis of the news stories published by television and the press was developed. Findings made it possible to detect a different use of news frames by both media. While the frame of strategic game dominated in television, the press emphasized a treatment of conflict. In addition, a moderation effect of the campaign stages was observed in the use of different news frames, increasing the use of strategic game and debate and political agreement frames by television, while the press maintained a constant presence of news frames.
Keywords Framing; news frames; elections campaign; press; television (Source: Unesco Thesaurus). |
| format | Article |
| id | eprints-16102 |
| institution | UANL |
| language | English |
| publishDate | 2018 |
| publisher | Universidad de la Sabana |
| record_format | eprints |
| spelling | eprints-161022021-08-03T14:54:57Z http://eprints.uanl.mx/16102/ Framing of Electoral Processes: The Stages of the Campaign as a Moderator of the Presence of Political Frames in the News Muñiz, Carlos Saldierna, Alma Rosa Marañón Lazcano, Felipe de Jesús JA Ciencia política (General) P Filología y Lingüística en General Abstract Mass media plays a crucial role during the election campaigns, because, by promoting a particular framing to present issues and candidates involved in the campaigns citizens are granted access to the political debate. To analyze the political framing carried out by the media during the 2015 gubernatorial election campaign of Nuevo León, Mexico, a content analysis of the news stories published by television and the press was developed. Findings made it possible to detect a different use of news frames by both media. While the frame of strategic game dominated in television, the press emphasized a treatment of conflict. In addition, a moderation effect of the campaign stages was observed in the use of different news frames, increasing the use of strategic game and debate and political agreement frames by television, while the press maintained a constant presence of news frames. Keywords Framing; news frames; elections campaign; press; television (Source: Unesco Thesaurus). Universidad de la Sabana 2018-09 Article PeerReviewed text en cc_by_nc_nd http://eprints.uanl.mx/16102/1/74.pdf http://eprints.uanl.mx/16102/1.haspreviewThumbnailVersion/74.pdf Muñiz, Carlos y Saldierna, Alma Rosa y Marañón Lazcano, Felipe de Jesús (2018) Framing of Electoral Processes: The Stages of the Campaign as a Moderator of the Presence of Political Frames in the News. Palabra clave, 21 (3). pp. 740-771. ISSN 0122-8285 http://doi.org/10.5294/pacla.2018.21.3.5 doi:10.5294/pacla.2018.21.3.5 |
| spellingShingle | JA Ciencia política (General) P Filología y Lingüística en General Muñiz, Carlos Saldierna, Alma Rosa Marañón Lazcano, Felipe de Jesús Framing of Electoral Processes: The Stages of the Campaign as a Moderator of the Presence of Political Frames in the News |
| thumbnail | https://rediab.uanl.mx/themes/sandal5/images/online.png |
| title | Framing of Electoral Processes: The Stages of the Campaign as a Moderator of the Presence of Political Frames in the News |
| title_full | Framing of Electoral Processes: The Stages of the Campaign as a Moderator of the Presence of Political Frames in the News |
| title_fullStr | Framing of Electoral Processes: The Stages of the Campaign as a Moderator of the Presence of Political Frames in the News |
| title_full_unstemmed | Framing of Electoral Processes: The Stages of the Campaign as a Moderator of the Presence of Political Frames in the News |
| title_short | Framing of Electoral Processes: The Stages of the Campaign as a Moderator of the Presence of Political Frames in the News |
| title_sort | framing of electoral processes the stages of the campaign as a moderator of the presence of political frames in the news |
| topic | JA Ciencia política (General) P Filología y Lingüística en General |
| url | http://eprints.uanl.mx/16102/1/74.pdf |
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