Sumario: | In this doctoral thesis we focus on studying facility location problems considering customer preferences. In these problems, there is a set of customers or users who demand a service or product that must be supplied by one or more facilities. By facilities it is understood some object or structure that offers some service to customers. One of the most important assumptions is that customers have established their own preferences over the facilities and should be taken into account in the customer-facility assignment. In real life, customers choose facilities based on costs, preferences, a predetermined contract, or a loyalty coefficient, among others. That is, they are free to choose the facilities that will serve them. The situation described above is commonly modeled by bilevel programming, where the upper level corresponds to location decisions to optimize a predefined criteria, such as, minimize location and distribution costs or maximize the demand covered by the facilities; and the lower level is associated to -customer allocation- to optimize customer preferences. The hierarchy among both levels is justified because the decision taken in the upper level directly affects the decision’s space in the lower level.
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