Arte, cultura o entretenimiento en el cine: ¿Qué modelo cinematográfico prefieren los espectadores para tomar la decisión de asistir a ver una película? (Arts, culture or entertainment in motion pictures: What film model do spectators prefer on the decision making to watch a movie?)

Abstract. This research paper has as main purpose to determine which film model is more convenient for the Mexican film production organizations in the search of increasing the possibilities of spectators to attend and watch their movies. The character that the films have as popular and academic ar...

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