Herramientas para evaluar estrategias desde la perspectiva de rentabilidad: Análisis bibliográfico de las distintas metodologías de evaluación (Tools to evaluate strategies in accordance to their profitability: Bibliographic analysis of the different evaluation methodologies)

Abstract. Among the different methods that presently exist in published literature regarding business strategy evaluation, there are those that refer to financial and economic feasibility. The present document aims to list and explain the main and most used of these methods, as well as to present o...

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Bibliographic Details

Main Authors:	Lazo Freymannt, Ricardo Guillermo, Treviño Saldívar, Eduardo Javier
Format:	Article
Language:	Spanish / Castilian
Published:	Facultad de Contaduría Pública y Administración U.A.N.L. 2014
Subjects:	H Ciencias Sociales en General HD Industrias, Economía Laboral y Agraria HF Comercio: Contabilidad, Mercadeo
Online Access:	http://eprints.uanl.mx/12596/1/11.21%20Art3%20pp%20035%20-%20063.pdf