Herramientas para evaluar estrategias desde la perspectiva de rentabilidad: Análisis bibliográfico de las distintas metodologías de evaluación (Tools to evaluate strategies in accordance to their profitability: Bibliographic analysis of the different evaluation methodologies)
Abstract. Among the different methods that presently exist in published literature regarding business strategy evaluation, there are those that refer to financial and economic feasibility. The present document aims to list and explain the main and most used of these methods, as well as to present o...
| Autores principales: | , |
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| Formato: | Artículo |
| Lenguaje: | Spanish / Castilian |
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Facultad de Contaduría Pública y Administración U.A.N.L.
2014
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| Acceso en línea: | http://eprints.uanl.mx/12596/1/11.21%20Art3%20pp%20035%20-%20063.pdf |