Factores narrativos utilizados por las organizaciones de producción cinematográfica y su impacto en los ingresos en taquilla (Narrative factors used by the motion pictures production organizations and it´s impact on box office revenues)

Abstract. This document is intended to capture the impact that narratives factors of the Classical Hollywood Model have in the spectator purchase decisions of a ticket at the box office, increasing the income of the Motion Pictures Productions Organizations (OPC). Reference is made to cinema as econ...

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Bibliographic Details

Main Authors:	Lozano Treviño, David Fernando, Barragán Codina, José Nicolás, Guerra Moya, Sergio Armando, Treviño Ayala, María Eloísa, Villalpando Cadena, Paula
Format:	Article
Language:	Spanish / Castilian
Published:	Facultad de Contaduría Pública y Administración U.A.N.L. 2012
Subjects:	HD Industrias, Economía Laboral y Agraria HF Comercio: Contabilidad, Mercadeo N Artes Visuales en General
Online Access:	http://eprints.uanl.mx/12575/1/A5.pdf