Orientación al mercado y su efecto en la satisfacción en las relaciones comerciales entre fabricantes y distribuidores de productos farmacéuticos en Jalisco, México (Market orientation and its effect in the satisfaction with respect to the commercial relations between manufacturing & distribution of pharmaceutical products, Jalisco, México)

Abstract. The market orientation is a process through as information is generated on the markets of the company; such information by all the organization is scattered and who sustains the decision making; and finally, the organizational answer of the company based on own actions of a direction towar...

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