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“Last-chance” sales: what makes them credible?

This paper analyzes the firms’ standard practice of announcing clearance or “last-chance” sales, namely advertising that a particular product is not going to be available in the market anymore. In the context of a two-period signaling game, prices and advertising decisions of firms are analyzed. The...

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Bibliographic Details
Main Authors:	Muñoz García, Félix, González Lozano, Heriberto
Format:	Article
Language:	Spanish
Published:	Universidad Autónoma de Nuevo León 2009
Subjects:	signaling advertising separating equilibria information transmission.
Online Access:	https://ensayos.uanl.mx/index.php/ensayos/article/view/96

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