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    Orientación al mercado y su efecto en la satisfacción en las relaciones comerciales entre fabricantes y distribuidores de productos farmacéuticos en Jalisco, México (Market orientation and its effect in the satisfaction with respect to the commercial relations between manufacturing & distribution of pharmaceutical products, Jalisco, México) by González, E. R.

    Published 2006
    “…A measurement becomes of the perception from market orientation through the perspective of behaviors and of the economic and psychological satisfaction experienced by both parts in the relation (in a sample of 54 wholesale distributors and 14 manufacturers), being that the perception from direction to the market influences more of important way in the economic satisfaction, no in the psychological satisfaction. …”
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