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    Creatividad organizacional como un factor clave en el proceso de gestión de la innovación para el desarrollo de nuevos productos, sector de estudio las PyMEs (Organizational creativity as a key element in the process of innovation management for new product development, SME sector study) by López Treviño, Oscar Enrique, Blanco Jiménez, Mónica, Guerra Moya, Sergio Armando

    Published 2010
    “…Analyzing some manage models for organizational creativity presented by various authors who have studied this phenomenon. Also, this element of Organizational Creativity stems from a doctoral study in which this variable is considered as the contribution to a new management model for the innovation process in developing new products for the SME sector. …”
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