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    Embotelladoras ARCA Uses Operations Research to Improve Territory Design Plans por López Pérez, Jesús Fabián, Ríos Mercado, Roger Z.

    Publicado 2013
    “…The large size of the market and the relevance of a number of problems faced by the company motivate the use and application of operations research models and techniques One of the most relevant problems the company faces is that of how to segment or partition their customers into clusters or territories to accomodate for a better handling of marketing and distribution decisions. …”
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