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    Intangibles en la valoración financiera de proyectos de inversión (Intangibles in the financial valuation of investment projects) por Ceballos Hornero, David, Ramírez Sarrió, Dídac

    Publicado 2011
    “…Financial risks (market, credit or operational) are discounted thought probability, risk premium or stress testing. This point of view is far, a priori, from a social and success perspective of the investment, because of the uncertainty only affects to data (time, money and interest rate). …”
    Enlace del recurso
    Artículo
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    Las teorías de la localización de la inversión extranjera directa (IED): una aproximación (Localization theories of the foreign direct investment: an approach) por Villarreal, C.

    Publicado 2004
    “…The concepts are presented and fundamental definitions related to the theme are pointed out. Finally, I offer a new perspective as how to conduct reasearch on this subject.…”
    Enlace del recurso
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    Puntos de vista de la responsabilidad social corporativa (Points of view on social corporate responsibility por García González, Mayra Elizabeth

    Publicado 2005
    “…This study has the objective ofpresenting the differents points of view about Corporate Social Responsibility (CSR) in the business world. …”
    Enlace del recurso
    Artículo
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    ¿Cuánto cuesta la calidad? por Cruz Álvarez, Jesús Gerardo

    Publicado 2005
    “…In this article the eonomic impact of of quality on operation costs of the ompanies, highlithing tow following factors: 1) poor quality cost, and 2) quality cost are pointed out is described. The theory behind the quality cost is discussed and a case in the metropolitan area of Monterrey with the objective of exploring the fenomenon of quality and its imoact on the related costa is given. …”
    Enlace del recurso
    Artículo
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    Pintura y realismo, el juego de la representación = Painting and realism, the game of representation por Morales Orona, Héctor Manuel

    Publicado 2012
    “…ENGLISH: This article tries to come closer the topic of the realism from a point of view that concerns the painting using for it of concepts extracted from some philosophers’ texts that indicated the limits in which the art and the philosophy join. …”
    Enlace del recurso
    Artículo
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    Innovación en servicios en la era del conocimiento = Services innovation in the era of knowledge por Cruz Reyes, Rafael

    Publicado 2008
    “…The understanding of this issue is very important to service providers companies, because they could adjust their innovation process more according to a service development model than an adapted product development one. This article points out the characteristics of the new knowledge era, the importance of innovation in services sector in this new economy and the typologies available for services with the purpose to help in the evaluation or adjustment of the firm’s innovation process that fall in this segment.…”
    Enlace del recurso
    Artículo
  20. 20

    Innovación en servicios en la era del conocimiento (Services innovation in the era of knowledge) por Cruz Reyes, Rafael

    Publicado 2008
    “…The understanding of this issue is very important to service providers companies, because they could adjust their innovation process more according to a service development model than an adapted product development one. This article points out the characteristics of the new knowledge era, the importance of innovation in services sector in this new economy and the typologies available for services with the purpose to help in the evaluation or adjustment of the firm’s innovation process that fall in this segment.…”
    Enlace del recurso
    Artículo

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