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    Smart device interactivity’s impact on value co-creation in the sport industry by Kim, Dae Eun, Benavides Espinoza, Claudia

    Published 2015
    “…In addition, both technological interactivity and bridging social capital were positively associated with collective efficacy. Lastly, collective efficacy had a positive influence on co-creation value, but bridging social capital did not appear to directly affect co-creation value. …”
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