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Las negociaciones y el concepto de valor (Business and the value concept)
Published 2006“…It stresses the social drive for the negotiation and particularly focuses on the human as a negotiator by nature. The article points out that value circles are in fact agreement circles. …”
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Buyer persona del turista Generación Z, un reto para los Guías Turísticos
Published 2025Get full text
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Nuevos trazos metodológicos para comprender la noción del servicio público de radio
Published 2020Get full text
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Marketing social en salud para migrantes mexicanos en Estados Unidos y México: diferencias y puntos de acuerdo
Published 2012“…Abstract The purpose of this text is of pondering on the differences and points of agreement that arise from the use of the comparative analysis of the Mexican and U.S. social marketing strategies for immigrant health. …”
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Programación fetal de enfermedades expresadas en la etapa adulta
Published 2008“…This is an analysis of the role of maternal nutrition and intrauterine growth restriction as risk factors for type 2 diabetes mellitus, obesity, coronary heart disease, hypertension and the epigenetic mechanisms that interact with gene expression during development, establishing the set points of physiological processes that will regulate adult functions…”
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Metodologías para la Evaluación de Activos Intangibles
Published 2005“…Their presentation and amount in the enterprise’s balance sheet is the starting point in a management process for intangible assets which continue with the value generation and improvement in future periods. …”
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