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  1. 1581

    El concepto de marketing bajo el paradigma relacional: Una agenda para Latinoamérica (The marketing concept based on relational paradigm: An agenda for Latin America) por Cavazos, Juan J., Giuliani, A.C.

    Publicado 2008
    “…The need in the usage of new technologies is pointed out, and the adoption of new approaches, such as Relationship Marketing, in which there is a proposal for a new discipline paradigm. …”
    Enlace del recurso
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