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Las negociaciones y el concepto de valor (Business and the value concept)
Published 2006“…It stresses the social drive for the negotiation and particularly focuses on the human as a negotiator by nature. The article points out that value circles are in fact agreement circles. …”
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Determinantes de la demanda por transporte público y privado en el área metropolitana de monterrey
Published 2005“…These models allow us to create possible scenarios that permit us to preview what transport policies could increase the use of public transport in 10 percentage points, which is one of the objectives established by the Nuevo Leon Transport Bureau.…”
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La percepción advertidora de los alumnos en TLG: un caso de acoso sexual
Published 2005Get full text
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Marketing social en salud para migrantes mexicanos en Estados Unidos y México: diferencias y puntos de acuerdo
Published 2012“…Abstract The purpose of this text is of pondering on the differences and points of agreement that arise from the use of the comparative analysis of the Mexican and U.S. social marketing strategies for immigrant health. …”
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290
Programación fetal de enfermedades expresadas en la etapa adulta
Published 2008“…This is an analysis of the role of maternal nutrition and intrauterine growth restriction as risk factors for type 2 diabetes mellitus, obesity, coronary heart disease, hypertension and the epigenetic mechanisms that interact with gene expression during development, establishing the set points of physiological processes that will regulate adult functions…”
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291
Fundamentos del método científico = (Fundamentals of the scientific methodology)
Published 2004“…The ECOEE model as a strong tool in establishing different points of view and comparison among the results of different scientific works are laid out. …”
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El concepto de marketing bajo el paradigma relacional: Una agenda para Latinoamérica (The marketing concept based on relational paradigm: An agenda for Latin America)
Published 2008“…The need in the usage of new technologies is pointed out, and the adoption of new approaches, such as Relationship Marketing, in which there is a proposal for a new discipline paradigm. …”
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Desarrollo histórico de la educación a distancia (Historical development of distance education)
Published 2009“…In this paper we describe the historical development in distance education from a general point of view. We resume the historical evolution of internet, and its relationship with important social issues as communication, defense, and education. …”
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