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Marketing social en salud para migrantes mexicanos en Estados Unidos y México: diferencias y puntos de acuerdo
Published 2012“…Abstract The purpose of this text is of pondering on the differences and points of agreement that arise from the use of the comparative analysis of the Mexican and U.S. social marketing strategies for immigrant health. …”
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Programación fetal de enfermedades expresadas en la etapa adulta
Published 2008“…This is an analysis of the role of maternal nutrition and intrauterine growth restriction as risk factors for type 2 diabetes mellitus, obesity, coronary heart disease, hypertension and the epigenetic mechanisms that interact with gene expression during development, establishing the set points of physiological processes that will regulate adult functions…”
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Comparación de herramientas para la creación de aplicaciones multimedia interactivas en el entorno universitario
Published 2018“…Este artículo presenta los resultados de una investigación que comparó tres herramientas para la creación de aplicaciones multimedia interactivas en el entorno universitario: Power Point, Visual Studio y Captivate. …”
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Análisis de las motivaciones, factores de éxito y obstáculos al espíritu empresarial: estudio comparativo entre México, EEUU y Turquía (Analysis of motivations, factors of success...
Published 2012“…These authors proposed to considerate the entrepreneur process as functions, activities and actions associated with the perception of opportunity and the creations of the organization to take advantage of. As beginning point, Gartner (1985) proposed to considerate the essential elements of the entrepreneur study: a) the environment b) the characteristics of the individual, c) the process and d) the Organization created. …”
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Metodologías para la Evaluación de Activos Intangibles
Published 2005“…Their presentation and amount in the enterprise’s balance sheet is the starting point in a management process for intangible assets which continue with the value generation and improvement in future periods. …”
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El concepto de marketing bajo el paradigma relacional: Una agenda para Latinoamérica (The marketing concept based on relational paradigm: An agenda for Latin America)
Published 2008“…The need in the usage of new technologies is pointed out, and the adoption of new approaches, such as Relationship Marketing, in which there is a proposal for a new discipline paradigm. …”
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Desarrollo histórico de la educación a distancia (Historical development of distance education)
Published 2009“…In this paper we describe the historical development in distance education from a general point of view. We resume the historical evolution of internet, and its relationship with important social issues as communication, defense, and education. …”
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