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El concepto de marketing bajo el paradigma relacional: Una agenda para Latinoamérica (The marketing concept based on relational paradigm: An agenda for Latin America)
Published 2008“…The need in the usage of new technologies is pointed out, and the adoption of new approaches, such as Relationship Marketing, in which there is a proposal for a new discipline paradigm. …”
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Intangibles en la valoración financiera de proyectos de inversión
Published 2011Get full text
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La evolución de la figura del outsourcing en el marco jurídico y fiscal mexicano
Published 2019Get full text
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Intangibles en la valoración financiera de proyectos de inversión (Intangibles in the financial valuation of investment projects)
Published 2011“…Financial risks (market, credit or operational) are discounted thought probability, risk premium or stress testing. This point of view is far, a priori, from a social and success perspective of the investment, because of the uncertainty only affects to data (time, money and interest rate). …”
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Efectos del tipo de cambio en el resultado de empresas mexicanas. (effect of the exchange rate on mexican companies' net results)
Published 2014“…The temporal series of study are the interbank exchange rate of the 2014 in its average price issued by Banco de México. As a starting point for carrying out the analysis for you will observe the behavior of the costs and expenses to the current exchange rate; the analysis shall be carried out of the states of financial situation on monetary items, and display the financial information published by these entities in dollars and Mexican pesos. …”
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Desarrollo histórico de la educación a distancia (Historical development of distance education)
Published 2009“…In this paper we describe the historical development in distance education from a general point of view. We resume the historical evolution of internet, and its relationship with important social issues as communication, defense, and education. …”
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Selección de genes especie específicos de Mycobacterium tuberculosis expresados en condiciones de estrés térmico como candidatos para el diagnóstico de la tuberculosis.
Published 2018“…Then, bacteria were harvested and RNA isolation and cDNA synthesis were performed subsequently. End point PCR amplification was carried on with specific primers designed for each selected gene. …”
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Selección de genes especie específicos de Mycobacterium tuberculosis expresados en condiciones de estrés térmico como candidatos para el diagnóstico de la tuberculosis.
Published 2018“…Then, bacteria were harvested and RNA isolation and cDNA synthesis were performed subsequently. End point PCR amplification was carried on with specific primers designed for each selected gene. …”
Get full text
Tesis