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    Powerful Communication Style on Twitter: Effects on Credibility and Civic Participation by Alvídrez Villegas, José Salvador, Franco Rodríguez, Oziel

    Published 2016
    “…This effect was observed irrespective of the evaluator’s gender. Moreover, the test for indirect effects suggested that credibility mediated the relationship between a powerful style and the likelihood of engaging users to participate in the NGO’s agenda. …”
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