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La selección de alternativas asimétricamente dominadas: Una réplica del efecto de atracción en un contexto culturalmente diferente (The choice of asymmetrically dominated alternati...
Publicado 2011“…However, whereas the attraction effect occurred in a setting based on product choices, it did not occur in a setting based on point-distributions. These findings are discussed in the context of previous research on avoidance choice, and possible explanations for the findings are suggested. …”
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Marketing social en salud para migrantes mexicanos en Estados Unidos y México: diferencias y puntos de acuerdo
Publicado 2012“…Abstract The purpose of this text is of pondering on the differences and points of agreement that arise from the use of the comparative analysis of the Mexican and U.S. social marketing strategies for immigrant health. …”
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Programación fetal de enfermedades expresadas en la etapa adulta
Publicado 2008“…This is an analysis of the role of maternal nutrition and intrauterine growth restriction as risk factors for type 2 diabetes mellitus, obesity, coronary heart disease, hypertension and the epigenetic mechanisms that interact with gene expression during development, establishing the set points of physiological processes that will regulate adult functions…”
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Estructura formal (sintáctica) de los derechos fundamentales
Publicado 2021Enlace del recurso
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Metodologías para la Evaluación de Activos Intangibles
Publicado 2005“…Their presentation and amount in the enterprise’s balance sheet is the starting point in a management process for intangible assets which continue with the value generation and improvement in future periods. …”
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El concepto de marketing bajo el paradigma relacional: Una agenda para Latinoamérica (The marketing concept based on relational paradigm: An agenda for Latin America)
Publicado 2008“…The need in the usage of new technologies is pointed out, and the adoption of new approaches, such as Relationship Marketing, in which there is a proposal for a new discipline paradigm. …”
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Desarrollo histórico de la educación a distancia (Historical development of distance education)
Publicado 2009“…In this paper we describe the historical development in distance education from a general point of view. We resume the historical evolution of internet, and its relationship with important social issues as communication, defense, and education. …”
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