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    Factores que determinan la demanda y su utilidad en la toma de decisiones financieras (Factors that determine the demand and its utility in the financial decision making) by Cortez Alejandro, Klender Aimer, Lazo Freymannt, Ricardo Guillermo, Rodríguez, M.

    Published 2008
    “…In addition, the importance of the estimation of sales since they will serve as departure point for the adapted decision making of financial character in the organizations, by such reason considers is due to have special well-taken care of in its elaboration. …”
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    Article
  6. 146

    Intangibles en la valoración financiera de proyectos de inversión (Intangibles in the financial valuation of investment projects) by Ceballos Hornero, David, Ramírez Sarrió, Dídac

    Published 2011
    “…Financial risks (market, credit or operational) are discounted thought probability, risk premium or stress testing. This point of view is far, a priori, from a social and success perspective of the investment, because of the uncertainty only affects to data (time, money and interest rate). …”
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    Article
  7. 147

    Efectos del tipo de cambio en el resultado de empresas mexicanas. (effect of the exchange rate on mexican companies' net results) by González Gámez, Juan Manuel, Durán Crespo, Mireyda, Domínguez, Elizabeth, Treviño Saldívar, Eduardo Javier

    Published 2014
    “…The temporal series of study are the interbank exchange rate of the 2014 in its average price issued by Banco de México. As a starting point for carrying out the analysis for you will observe the behavior of the costs and expenses to the current exchange rate; the analysis shall be carried out of the states of financial situation on monetary items, and display the financial information published by these entities in dollars and Mexican pesos. …”
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    El valor de la cartera de clientes de empresas de telecomunicaciones en México (The value of customer portfolio for telecommunication companies in Mexico) by Saldaña, J., Palomo, M.

    Published 2006
    “…Nevertheless, only few companies have bothered to evaluate if their desirable individual customers are, from the risk stand point, are desirable collective customers based on the customers´ value change. …”
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    Article
  12. 152

    La selección de alternativas asimétricamente dominadas: Una réplica del efecto de atracción en un contexto culturalmente diferente (The choice of asymmetrically dominated alternati... by Felix, Reto, Ginocchio, María del Carmen

    Published 2011
    “…However, whereas the attraction effect occurred in a setting based on product choices, it did not occur in a setting based on point-distributions. These findings are discussed in the context of previous research on avoidance choice, and possible explanations for the findings are suggested. …”
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