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Metodologías para la Evaluación de Activos Intangibles
Publicado 2005“…Their presentation and amount in the enterprise’s balance sheet is the starting point in a management process for intangible assets which continue with the value generation and improvement in future periods. …”
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El concepto de marketing bajo el paradigma relacional: Una agenda para Latinoamérica (The marketing concept based on relational paradigm: An agenda for Latin America)
Publicado 2008“…The need in the usage of new technologies is pointed out, and the adoption of new approaches, such as Relationship Marketing, in which there is a proposal for a new discipline paradigm. …”
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Desarrollo histórico de la educación a distancia (Historical development of distance education)
Publicado 2009“…In this paper we describe the historical development in distance education from a general point of view. We resume the historical evolution of internet, and its relationship with important social issues as communication, defense, and education. …”
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Del horizonte al texto: el paisaje cultural como categoría semiótica
Publicado 2023Enlace del recurso
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Nuevos objetivos de la educación superior: idealidad y realidad de la universidad pública en México (New objectives of higher education: ideality and reality of the public universi...
Publicado 2004“…Special emphasis is placed upon two aspects: mere financial point where the resources are not sufficient and, the most relevant points from author’s perspective, the role that is played by the university, its social and traditional impact, as well as the new objectives proposed by the author for a genuine national system of education which serves to resolve the most urgent problems of our society.…”
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156
Las teorías de la localización de la inversión extranjera directa (IED): una aproximación (Localization theories of the foreign direct investment: an approach)
Publicado 2004“…The concepts are presented and fundamental definitions related to the theme are pointed out. Finally, I offer a new perspective as how to conduct reasearch on this subject.…”
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Recomendaciones de Liderazgo para los Dueños de Pymes Familiares Exportadoras y no Exportadoras en Nuevo León (Leadership recommendations for exporting and nonexporting family SM...
Publicado 2011“…It also locates qualities, from our stand point, classic and contemporaries, recommended for managers and administrators of this type of companies. …”
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Afectaciones en la producción de cerdos en una granja comercial en el noreste de México
Publicado 2015“…With regard to environmental factors it is important to consider them from the point of view in this kind of commercial farms.…”
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