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    Intangibles en la valoración financiera de proyectos de inversión (Intangibles in the financial valuation of investment projects) by Ceballos Hornero, David, Ramírez Sarrió, Dídac

    Published 2011
    “…Financial risks (market, credit or operational) are discounted thought probability, risk premium or stress testing. This point of view is far, a priori, from a social and success perspective of the investment, because of the uncertainty only affects to data (time, money and interest rate). …”
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    Article
  4. 204

    Emociones percibidas por los clientes en los encuentros de los servicios para garantizar la lealtad en una relación a largo plazo: Revisión teórica preliminar (Emotions perceived... by Garza, Israel

    Published 2016
    “…Service encounters where the employee matches with the customer, is the time where they test all organizational intentions and where the customer receives attention. It is at this point where research has emphasis. Resumen: La lealtad sigue siendo uno de los principales temas y preocupaciones para los investigadores y practicantes. …”
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    Efectos del tipo de cambio en el resultado de empresas mexicanas. (effect of the exchange rate on mexican companies' net results) by González Gámez, Juan Manuel, Durán Crespo, Mireyda, Domínguez, Elizabeth, Treviño Saldívar, Eduardo Javier

    Published 2014
    “…The temporal series of study are the interbank exchange rate of the 2014 in its average price issued by Banco de México. As a starting point for carrying out the analysis for you will observe the behavior of the costs and expenses to the current exchange rate; the analysis shall be carried out of the states of financial situation on monetary items, and display the financial information published by these entities in dollars and Mexican pesos. …”
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