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    El valor de la cartera de clientes de empresas de telecomunicaciones en México (The value of customer portfolio for telecommunication companies in Mexico) by Saldaña, J., Palomo, M.

    Published 2006
    “…Nevertheless, only few companies have bothered to evaluate if their desirable individual customers are, from the risk stand point, are desirable collective customers based on the customers´ value change. …”
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