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    El valor de la cartera de clientes de empresas de telecomunicaciones en México (The value of customer portfolio for telecommunication companies in Mexico) por Saldaña, J., Palomo, M.

    Publicado 2006
    “…Nevertheless, only few companies have bothered to evaluate if their desirable individual customers are, from the risk stand point, are desirable collective customers based on the customers´ value change. …”
    Enlace del recurso
    Artículo
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    Intangibles en la valoración financiera de proyectos de inversión (Intangibles in the financial valuation of investment projects) por Ceballos Hornero, David, Ramírez Sarrió, Dídac

    Publicado 2011
    “…Financial risks (market, credit or operational) are discounted thought probability, risk premium or stress testing. This point of view is far, a priori, from a social and success perspective of the investment, because of the uncertainty only affects to data (time, money and interest rate). …”
    Enlace del recurso
    Artículo
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    La selección de alternativas asimétricamente dominadas: Una réplica del efecto de atracción en un contexto culturalmente diferente (The choice of asymmetrically dominated alternati... por Felix, Reto, Ginocchio, María del Carmen

    Publicado 2011
    “…However, whereas the attraction effect occurred in a setting based on product choices, it did not occur in a setting based on point-distributions. These findings are discussed in the context of previous research on avoidance choice, and possible explanations for the findings are suggested. …”
    Enlace del recurso
    Artículo
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