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    Emociones percibidas por los clientes en los encuentros de los servicios para garantizar la lealtad en una relación a largo plazo: Revisión teórica preliminar (Emotions perceived... por Garza, Israel

    Publicado 2016
    “…Service encounters where the employee matches with the customer, is the time where they test all organizational intentions and where the customer receives attention. It is at this point where research has emphasis. Resumen: La lealtad sigue siendo uno de los principales temas y preocupaciones para los investigadores y practicantes. …”
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    PLANTAS NATIVAS USADAS COMO ALIMENTOS, CONDIMENTOS Y BEBIDAS DE LAS COMUNIDADES VEGETACIONALES DESERTICAS O SEMIDESERTICAS EN NUEVO LEON, MEXICO. por Alanis Flores, Glafiro J.

    Publicado 2001
    “…Diverse authors have studied the regionalflora from the point of view of their use. Information of the native flora wassuccessfully obtained that they are consumed like foods, condimentos and drinks, partof the used plant and form of use, of 20 botanical families and 39 species consideringthe types of vegetation where the species of consumed flora are located. …”
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    ¿Cuánto cuesta la calidad? por Cruz Álvarez, Jesús Gerardo

    Publicado 2005
    “…In this article the eonomic impact of of quality on operation costs of the ompanies, highlithing tow following factors: 1) poor quality cost, and 2) quality cost are pointed out is described. The theory behind the quality cost is discussed and a case in the metropolitan area of Monterrey with the objective of exploring the fenomenon of quality and its imoact on the related costa is given. …”
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    Pintura y realismo, el juego de la representación = Painting and realism, the game of representation por Morales Orona, Héctor Manuel

    Publicado 2012
    “…ENGLISH: This article tries to come closer the topic of the realism from a point of view that concerns the painting using for it of concepts extracted from some philosophers’ texts that indicated the limits in which the art and the philosophy join. …”
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    Innovación en servicios en la era del conocimiento = Services innovation in the era of knowledge por Cruz Reyes, Rafael

    Publicado 2008
    “…The understanding of this issue is very important to service providers companies, because they could adjust their innovation process more according to a service development model than an adapted product development one. This article points out the characteristics of the new knowledge era, the importance of innovation in services sector in this new economy and the typologies available for services with the purpose to help in the evaluation or adjustment of the firm’s innovation process that fall in this segment.…”
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    Innovación en servicios en la era del conocimiento (Services innovation in the era of knowledge) por Cruz Reyes, Rafael

    Publicado 2008
    “…The understanding of this issue is very important to service providers companies, because they could adjust their innovation process more according to a service development model than an adapted product development one. This article points out the characteristics of the new knowledge era, the importance of innovation in services sector in this new economy and the typologies available for services with the purpose to help in the evaluation or adjustment of the firm’s innovation process that fall in this segment.…”
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