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  1. 41
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    Metodologías para la Evaluación de Activos Intangibles por Palomo González, Miguel Ángel

    Publicado 2005
    “…Their presentation and amount in the enterprise’s balance sheet is the starting point in a management process for intangible assets which continue with the value generation and improvement in future periods. …”
    Enlace del recurso
    Artículo
  3. 43

    El concepto de marketing bajo el paradigma relacional: Una agenda para Latinoamérica (The marketing concept based on relational paradigm: An agenda for Latin America) por Cavazos, Juan J., Giuliani, A.C.

    Publicado 2008
    “…The need in the usage of new technologies is pointed out, and the adoption of new approaches, such as Relationship Marketing, in which there is a proposal for a new discipline paradigm. …”
    Enlace del recurso
    Artículo
  4. 44

    Aproximación al ciberactivismo feminista en Latinoamérica en el siglo XXI por Pila Guzmán, Paola Viviana, Estrada Esparza, Olga Nelly

    Publicado 2023
    “…Based on a first theoretical approach to cyberactivism, the differences between the concepts of feminist cyberactivism and cyberfeminism were analyzed. From this point, the historical connections were located between this digital and network activism and the contemporary feminist movement. …”
    Enlace del recurso
    Artículo
  5. 45

    Desarrollo histórico de la educación a distancia (Historical development of distance education) por Jardines Garza, Francisco Javier

    Publicado 2009
    “…In this paper we describe the historical development in distance education from a general point of view. We resume the historical evolution of internet, and its relationship with important social issues as communication, defense, and education. …”
    Enlace del recurso
    Artículo
  6. 46

    Control no lineal por modos deslizantes de una columna de destilación binaria por Acosta Solano, Rubén Omar

    Publicado 2015
    “…Se implementó un controlador Proporcional-Integral (PI), un control basado en la técnica de linealización por retroalimentación (FLC) y el control continuo por modos deslizantes (CSMC), se encontró que este ´ultimo presenta una convergencia más rápida hacia el set-point y un menor sobre tiro.…”
    Enlace del recurso
    Tesis
  7. 47

    Control no lineal por modos deslizantes de una columna de destilación binaria por Acosta Solano, Rubén Omar

    Publicado 2015
    “…Se implementó un controlador Proporcional-Integral (PI), un control basado en la técnica de linealización por retroalimentación (FLC) y el control continuo por modos deslizantes (CSMC), se encontró que este ´ultimo presenta una convergencia más rápida hacia el set-point y un menor sobre tiro.…”
    Enlace del recurso
    Tesis
  8. 48

    Nuevos objetivos de la educación superior: idealidad y realidad de la universidad pública en México (New objectives of higher education: ideality and reality of the public universi... por Jiménez Gómez, Enrique

    Publicado 2004
    “…Special emphasis is placed upon two aspects: mere financial point where the resources are not sufficient and, the most relevant points from author’s perspective, the role that is played by the university, its social and traditional impact, as well as the new objectives proposed by the author for a genuine national system of education which serves to resolve the most urgent problems of our society.…”
    Enlace del recurso
    Artículo
  9. 49

    Las teorías de la localización de la inversión extranjera directa (IED): una aproximación (Localization theories of the foreign direct investment: an approach) por Villarreal, C.

    Publicado 2004
    “…The concepts are presented and fundamental definitions related to the theme are pointed out. Finally, I offer a new perspective as how to conduct reasearch on this subject.…”
    Enlace del recurso
    Artículo
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  15. 55

    Innovación en servicios en la era del conocimiento = Services innovation in the era of knowledge por Cruz Reyes, Rafael

    Publicado 2008
    “…The understanding of this issue is very important to service providers companies, because they could adjust their innovation process more according to a service development model than an adapted product development one. This article points out the characteristics of the new knowledge era, the importance of innovation in services sector in this new economy and the typologies available for services with the purpose to help in the evaluation or adjustment of the firm’s innovation process that fall in this segment.…”
    Enlace del recurso
    Artículo
  16. 56

    Innovación en servicios en la era del conocimiento (Services innovation in the era of knowledge) por Cruz Reyes, Rafael

    Publicado 2008
    “…The understanding of this issue is very important to service providers companies, because they could adjust their innovation process more according to a service development model than an adapted product development one. This article points out the characteristics of the new knowledge era, the importance of innovation in services sector in this new economy and the typologies available for services with the purpose to help in the evaluation or adjustment of the firm’s innovation process that fall in this segment.…”
    Enlace del recurso
    Artículo
  17. 57

    Expectativas de los estudiantes de primer ingreso en la Maestria en Contaduría: Caso FACPYA (Expectations of first year students in the master of accounting: Case FACPYA) por Hernández Campos, Alfonso, Tamez Garza, Silverio, Leal Martínez, José Luis, Garza Coronado, Jessica Lizzet

    Publicado 2013
    “…The results indicate, among other things, that the two main areas of interest for future work to students are the Finance and Taxation, and that their interest is directed to work in the private sector in a corporate or large firm, practically leaving out the public sector. Experton points out that the learning process is easier to students through laboratory practical situations followed by lectures given by the professor, and videos of case studies. …”
    Enlace del recurso
    Artículo
  18. 58

    Intangibles en la valoración financiera de proyectos de inversión (Intangibles in the financial valuation of investment projects) por Ceballos Hornero, David, Ramírez Sarrió, Dídac

    Publicado 2011
    “…Financial risks (market, credit or operational) are discounted thought probability, risk premium or stress testing. This point of view is far, a priori, from a social and success perspective of the investment, because of the uncertainty only affects to data (time, money and interest rate). …”
    Enlace del recurso
    Artículo
  19. 59

    Emociones percibidas por los clientes en los encuentros de los servicios para garantizar la lealtad en una relación a largo plazo: Revisión teórica preliminar (Emotions perceived... por Garza, Israel

    Publicado 2016
    “…Service encounters where the employee matches with the customer, is the time where they test all organizational intentions and where the customer receives attention. It is at this point where research has emphasis. Resumen: La lealtad sigue siendo uno de los principales temas y preocupaciones para los investigadores y practicantes. …”
    Enlace del recurso
    Artículo
  20. 60

    Efectos del tipo de cambio en el resultado de empresas mexicanas. (effect of the exchange rate on mexican companies' net results) por González Gámez, Juan Manuel, Durán Crespo, Mireyda, Domínguez, Elizabeth, Treviño Saldívar, Eduardo Javier

    Publicado 2014
    “…The temporal series of study are the interbank exchange rate of the 2014 in its average price issued by Banco de México. As a starting point for carrying out the analysis for you will observe the behavior of the costs and expenses to the current exchange rate; the analysis shall be carried out of the states of financial situation on monetary items, and display the financial information published by these entities in dollars and Mexican pesos. …”
    Enlace del recurso
    Artículo

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