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    Puntos de vista de la responsabilidad social corporativa (Points of view on social corporate responsibility por García González, Mayra Elizabeth

    Publicado 2005
    “…This study has the objective ofpresenting the differents points of view about Corporate Social Responsibility (CSR) in the business world. …”
    Enlace del recurso
    Artículo
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    Las negociaciones y el concepto de valor (Business and the value concept) por Gonzáles, J., Blanco Jiménez, Mónica, Basilio, H. A.

    Publicado 2006
    “…It stresses the social drive for the negotiation and particularly focuses on the human as a negotiator by nature. The article points out that value circles are in fact agreement circles. …”
    Enlace del recurso
    Artículo
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    El concepto de marketing bajo el paradigma relacional: Una agenda para Latinoamérica (The marketing concept based on relational paradigm: An agenda for Latin America) por Cavazos, Juan J., Giuliani, A.C.

    Publicado 2008
    “…The need in the usage of new technologies is pointed out, and the adoption of new approaches, such as Relationship Marketing, in which there is a proposal for a new discipline paradigm. …”
    Enlace del recurso
    Artículo
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