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    Puntos de vista de la responsabilidad social corporativa (Points of view on social corporate responsibility por García González, Mayra Elizabeth

    Publicado 2005
    “…This study has the objective ofpresenting the differents points of view about Corporate Social Responsibility (CSR) in the business world. …”
    Enlace del recurso
    Artículo
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    Marketing social en salud para migrantes mexicanos en Estados Unidos y México: diferencias y puntos de acuerdo por García González, Janet

    Publicado 2012
    “…Abstract The purpose of this text is of pondering on the differences and points of agreement that arise from the use of the comparative analysis of the Mexican and U.S. social marketing strategies for immigrant health. …”
    Enlace del recurso
    Artículo
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    Innovación en servicios en la era del conocimiento = Services innovation in the era of knowledge por Cruz Reyes, Rafael

    Publicado 2008
    “…The understanding of this issue is very important to service providers companies, because they could adjust their innovation process more according to a service development model than an adapted product development one. This article points out the characteristics of the new knowledge era, the importance of innovation in services sector in this new economy and the typologies available for services with the purpose to help in the evaluation or adjustment of the firm’s innovation process that fall in this segment.…”
    Enlace del recurso
    Artículo
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    Innovación en servicios en la era del conocimiento (Services innovation in the era of knowledge) por Cruz Reyes, Rafael

    Publicado 2008
    “…The understanding of this issue is very important to service providers companies, because they could adjust their innovation process more according to a service development model than an adapted product development one. This article points out the characteristics of the new knowledge era, the importance of innovation in services sector in this new economy and the typologies available for services with the purpose to help in the evaluation or adjustment of the firm’s innovation process that fall in this segment.…”
    Enlace del recurso
    Artículo
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