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    Calidad de los servicios universitarios: Una percepción desde sus actores en una escuela de negocios (Quality of services university: A perception from their actors in a business school) por Araiza Vázquez, María de Jesús, Zambrano, José

    Publicado 2016
    “…Abstract: This study aimed to evaluate the quality of university services in business school at a public university of Mexico from the perspective of its actors (students and teachers). To get to their results, a SERVQUAL scale was used with some adjustments, which is an instrument of multiple items that were originally developed to measure customer insights regarding the quality of service. …”
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