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    Customer’s preferred service behaviors in two industries: the case of the mexican consumers = (Comportamiento preferido por los consumidores en dos industrias: el caso de los consu... por Barragán Codina, José Nicolás

    Publicado 2006
    “…However, there is still little knowledge with regards to how consumers assess service encounters, and even less about what is important to consumers in different countries other than the U.S. Using Mexican consumers, a group of behaviors (caring, courtesy, friendliness, and promptness) was investigated to determine their relative importance in interactions with medical and restaurant service encounters and their impact on satisfaction with those providers. …”
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