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    News website users in Mexico: factors influencing their loyalty por Dávila Garza, Horacio, Alarcón Martinez, Gustavo Juan, López Pérez, Jesús Fabián

    Publicado 2023
    “…However, they also show that the importance of the impact of these factors is different when the analysis is carried out in a stratified manner, such as residence, gender or education, which allows us to conclude that digital media can guide their loyalty efforts depending on the profile of their readers and the market they seek to target. …”
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