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Percepción de los decisores de centros comerciales sobre aplicación de acciones de marketing
Published 2020“…Abstract The construction of shopping centers as a consequence of the increase in the participation of large brands of products and services, allows that in those scenarios, experience or sensorial marketing actions can be implemented and strengthened that, through the senses, allow generating positive reactions in the clients. This article aims to characterize the perception of the decision makers of the shopping centers in the city of Barranquilla, Colombia, about the application of sensory marketing actions, with the purpose of giving an overview of these practices in twelve selected shopping centers. …”
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Patrones de sismicidad en la curvatura de Monterrey, noreste de México
Published 2012Get full text
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