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Estrategia de comunicación integral de mercadotecnia para una ONG con enfoque educativo por Dávila Ruiz, Diana, Sibaja Ramírez, Ruviel

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Estrategia de comunicación integral de mercadotecnia para una ONG con enfoque educativo (Integrated marketing communication strategy for an NGO with educational approach). por Dávila Ruiz, Diana, Sibaja Ramírez, Ruviel

“…The need to attract more donations is imperative considering that each year new students are integrated into the program and the costs are becoming more difficult to cover. This research aims to develop an integrated marketing communication strategy with the purpose of helping the organization to raise funds. …”
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