Search Results - "shopping center"

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    Percepción de los decisores de centros comerciales sobre aplicación de acciones de marketing by Muñoz Querales, Edgardo Enrique, Lechuga Cardozo, Jorge Isaac, Pulido Rojano, Alexander de Jesús

    Published 2020
    “…This article aims to characterize the perception of the decision makers of the shopping centers in the city of Barranquilla, Colombia, about the application of sensory marketing actions, with the purpose of giving an overview of these practices in twelve selected shopping centers. …”
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