Search Results - "philanthropy"

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    Puntos de vista de la responsabilidad social corporativa (Points of view on social corporate responsibility by García González, Mayra Elizabeth

    Published 2005
    “…The businessman that surged from Milton Freidman ihoughts in the seventeen's, which promote the idea that "the company isjust responsible of getting profits and increase the stock's value, " is now being changed for "strategic philanthropy", like Michael Porter named it, in which the social companiesfforts are focusing on initratives related with programs that helps the society but, at the same time, helps the companies to get a benefit (intangible or tangible), that can be reflected in economical terms for the company. …”
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