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    Framing of Electoral Processes: The Stages of the Campaign as a Moderator of the Presence of Political Frames in the News by Muñiz, Carlos, Saldierna, Alma Rosa, Marañón Lazcano, Felipe de Jesús

    Published 2018
    “…While the frame of strategic game dominated in television, the press emphasized a treatment of conflict. In addition, a moderation effect of the campaign stages was observed in the use of different news frames, increasing the use of strategic game and debate and political agreement frames by television, while the press maintained a constant presence of news frames. …”
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