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    Emociones percibidas por los clientes en los encuentros de los servicios para garantizar la lealtad en una relación a largo plazo: Revisión teórica preliminar (Emotions perceived... by Garza, Israel

    Published 2016
    “…Service encounters where the employee matches with the customer, is the time where they test all organizational intentions and where the customer receives attention. It is at this point where research has emphasis. Resumen: La lealtad sigue siendo uno de los principales temas y preocupaciones para los investigadores y practicantes. …”
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    ¿Cuánto cuesta la calidad? by Cruz Álvarez, Jesús Gerardo

    Published 2005
    “…In this article the eonomic impact of of quality on operation costs of the ompanies, highlithing tow following factors: 1) poor quality cost, and 2) quality cost are pointed out is described. The theory behind the quality cost is discussed and a case in the metropolitan area of Monterrey with the objective of exploring the fenomenon of quality and its imoact on the related costa is given. …”
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    Pintura y realismo, el juego de la representación = Painting and realism, the game of representation by Morales Orona, Héctor Manuel

    Published 2012
    “…ENGLISH: This article tries to come closer the topic of the realism from a point of view that concerns the painting using for it of concepts extracted from some philosophers’ texts that indicated the limits in which the art and the philosophy join. …”
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