The Performance of Small Multigenerational Family Restaurants from a Non-Financial Perspective
This paper explores the performance of small family-owned traditional Mexican restaurants that have more than 45 years of history. Using a non-financial approach, the theoretical elements examined were survival, rootedness, and reputation. This qualitative research used deductive thematic analysis f...
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| Formato: | Artículo |
| Lenguaje: | spa |
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Universidad Autónoma de Nuevo León
2024
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| Acceso en línea: | https://vinculategica.uanl.mx/index.php/v/article/view/998 |