Adaptation to a changing world: Addressing the challenges of the 4Ps in Post-Covid-19 pandemic marketing

The objective is to carry out a literary analysis addressing the challenges of the 4Ps of marketing, based on the product, price, place and promotion, with emphasis on its relationship with the business performance and competitiveness of SMEs based on those of the 4Ps in marketing Pos -Covid-19 pand...

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Detalles Bibliográficos
Autores principales: Reyes-Carlos, Andrea Elena, Canibe-Cruz, Francisco, Ramos-Rubio, Patricia
Formato: Artículo
Lenguaje:spa
Publicado: Universidad Autónoma de Nuevo León 2024
Materias:
M31
O33
Acceso en línea:https://vinculategica.uanl.mx/index.php/v/article/view/972